Qataku.com – 10 Best Social Media Sites & Platform 2021. Which social networks will be the most popular in 2021? Find out what marketers need to know about Facebook, Twitter, LinkedIn and more.
The activity of major social networking sites has increased significantly over the past few years.
Facebook may still dominate, but TikTok is the fastest growing of all social media platforms. Since launching just five years ago, the video platform is now the fifth largest monthly active users (MAU).
On the other hand, Instagram has shown remarkable growth and ranked 4th in MAU.
10 Best Social Media Sites & Platform 2021 :
1. Facebook [Revenue: $86 billion (2020)]
Despite the changing demographics, no matter what industry you’re in, there’s space for you on Facebook.
Some of the top industries on Facebook include financial services, e-commerce, retail, games, entertainment, media, telecommunications, technology, consumer goods, and the automotive business.
As the News Feed increasingly eliminates commercial posts, there are still ways to build engagement without investing in advertising.
Consider joining (or creating) a group, using a Facebook Messenger chatbot, or using live video to increase your engagement.
2. YouTube [Revenue: $19.8 billion la (2020)]
YouTube is the original video social media platform that dominates the market, ranking second in terms of monthly active users with 2 billion.
The reach potential on YouTube is unparalleled, with 73% of US adults using the platform. The numbers cannot be ignored.
YouTube has a strong user base across all age groups. That includes the tough demographic of reaching age 65 or older, and with 38% of American adults using the platform, it’s second only to Facebook.
YouTube covers everything from beauty and games to education and home improvement. It’s the platform most brands invest in, with video becoming an increasingly important vehicle for content marketing.
3. WhatsApp [Revenue: $5 Billion (2020)]
WhatsApp is still the largest popular social messaging app, far ahead of Facebook Messenger.
Closing the messaging app doesn’t seem like the obvious choice for brands. However, consider that SMS has an open rate of 98% compared to 20% of emails; you realize it’s a captive audience. And, unlike SMS, WhatsApp messages are free.
If you use WhatsApp for customer service and loyalty, you start to realize that the potential for brands is huge on an overused platform. If you can crack WhatsApp, you have a direct marketing channel to your audience.
4. Instagram [ Revenue: $6.8 billion (2020) ]
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
Since the introduction of shoppable items in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B connect to a wide audience, but it can also link Product information and sales directly from Gram.
If your target demographic is under 35, Instagram is a goldmine: 75% of 1,824 year olds use Instagram, 67% of Gen Z and 57% of Gen Y use the app daily.
5. TikTok [ Revenue: $35 billion (2020) ]
TikTok promotes itself as “the premier destination for mobile shorthand video” with the mission to inspire creativity and bring joy to the company.
TikTok has certainly made a splash as it’s the youngest app on the market, but has seen incredible growth. In 2017, after just one year, the app became the fastest growing app in the world. Despite efforts to ban TikTok in the US and its ban in India, by 2020 the app has been downloaded 2 billion times worldwide.
If you want to connect with Generation Z, TikTok is the platform to check it out. In the United States, 25% of the public are adolescents or younger. These users are also very interactive; In January 2021, time per user on TikTok exceeded Facebook’s time.
6. Snapchat [ Revenue: 911 million dollars (2020) ]
If your target demographic is young, you definitely want to log into Snapchat.
The most active users on Snapchat are 13-year-olds and they spend more than 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
7. Reddit [ Revenue: $212.5 million (2020) ]
Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 mostvisited sites.
Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.
With so many niches, there`s a place for every brand and business – it`s a matter of finding the niches where your potential customers are active and diving in.
However, be warned, Reddit is a fickle place and won`t tolerate blatant selfpromotion. Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.
8. Pinterest [ Revenue: $1,693 million (2020) ]
Some of the most popular on Pinterest include fashion, food, home decor, weddings, workouts, and DIY related pins.
Also, anything with rich visuals can thrive on Pinterest. 4,444 Notably, 81% of Pinterest users are female – if you have a predominantly female audience, this is a compelling reason to invest time in social media marketing on Pinterest.
That doesn’t mean men aren’t on Pinterest – 40% of new Pinterest subscribers are men.
9. Twitter [ Revenue: 3.72 billion dollars (2020) ]
Whether your business is related to entertainment, sports, politics, technology or marketing, you will get great engagement on Twitter.
On Twitter, brands have the opportunity to create and refine their voices – there’s no place to be smart and personable other than being informative and helpful.
Join discussion threads, add value, share your own and others’ content, and join the non-stop conversation.
10. LinkedIn [ Revenue: $8.05 billion (2020) ]
Within its massive network of professionals, you’ll find over 61 million users in executive positions on LinkedIn.
If you are looking for decision makers with the power to hire your business, host your products, or partner with you, then LinkedIn is the place for you.
Did you know that 44% of LinkedIn users earn above the national average? Or do more than 50% of Americans with college degrees use LinkedIn?
LinkedIn is a highly targeted social media platform and as such,
has limitless potential to connect with an elite group of professionals who can make a difference for your business. .
Refference : https://www.searchenginejournal.com